The Web Design Shed – Website Design

Web design shed for business

Why do you need a Website?

If you have a website then you will know why it’s so important for communication.  If you don’t then here some of the many reasons why you do need a website.

If you don’t have a website, then you might not realise what it can do for you.  Maybe you think that because your business is too small – or maybe you don’t even have your business up and running yet so there wouldn’t be any point!  Perhaps you think it’d be a lot of work for little reward.  Or maybe you spent a lot of money for a site back during the dot-com ‘boom’ days, only to get nothing but trouble out of it and shut it down a year later.

Whatever your situation is, though, here are few reasons why you need a website.


Sooner or later, someone’s going to type your name or business into a search engine.  What do you want them to find?  Nothing, or worse yet, your competition?  These are people who want to find you.  They are looking for what you are selling, and if you don’t have a website then you’re letting them down – they expect to find you online.  For many people, you might as well not exist if you can’t be found with a search engine.  Not having a website is like not bothering to get listed in the phone book.  Can you run your business without a phone?  In this “Information Age” we live in being online is vital.


Up until a few years ago it cost a lot to run a website – but those days are long gone.  After the initial setup and design costs and getting your site up online, it’s never been cheaper for you to have a website than it is today.


Whatever you’re advertising – services, products or just yourself – a website is a great way to do it.  Every other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there’s no guarantee that they’re paying attention.  Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them.  No advertising medium even comes close to the ease-of-use and effectiveness of a website.


On the web, it doesn’t matter whether someone is next door to you or on the other side of the world, they can see your website just the same as anyone else can, and it doesn’t cost you or them any extra.  Phone and mailings both cost enormous amounts long-distance, but your website lets you send information anywhere without any extra effort or expense.  You can make friends and contacts in places you’ve never been and will never go – suddenly, working globally is no more effort than working locally.


There’s a lot of money on the web, and it’s not hard to get some – the longer you’re online, the bigger your share can get.  If you have something to sell, you can sell it worldwide, thanks to credit cards.  Doing business online eliminates almost every overhead there is: all you need to do is have the goods.  If you’ve written something useful, you can put it out there with a few ads.  You won’t get rich overnight, but you can set up a steady trickle of income… and there’s no limit to the number of trickles you can set up.


Giving out information takes time, whether it’s on the phone, or in brochures, or even if it’s just emailing your family.  Websites are designed to save you time.  All your family and friends can read your online blog, but you only had to write it once.  Customers can see your whole product catalog without ever needing to talk to you or visit you.  This is the power of the web: things on it are written only once, but can be downloaded endlessly – a good website runs itself, and keeps being useful to people for much longer than you’d expect.

Having a professional looking site that users can trust can be the best tool to help you build confidence in your brand while providing both loyal and potential customers with fresh online information.  Moreover most of the shoppers nowadays feel more comfortable after finding your company contacts online.  Combining creative design and worthy content can be a powerful source to gain market shares.

Get social and spread your professional insights

Social platforms such as Facebook, Twitter, Tumblr, etc. now play a dominant role in the lives of ordinary buyers.  These potential customers can gain a whole new level of comfort with your small business by having the ability to contact you directly through social media.  You can actually directly communicate with your target audience via your web interface and improve your relationship with the end-users.  This is a great opportunity for encountering new business contacts and attaining a better feedback from investors, clients, partners.

Take advantage of Search ranking to establish online presence

Close to 2.5 billion people have access to the World Wide Web. The number of sites is increasing so speedily that makes the online visibility crucial for your small business. The ultimate goal of a website is to leverage SEO optimizing content, building and generating inbound links to increase the website’s ranking in the major search engines such as Google, Yahoo, and Bing.

Cut your marketing budget and enhance marketing effectiveness

No doubts, online marketing is less expensive than traditional marketing. The Yellow Pages and Traditional print advertising vehicles are outdated and losing their influential power while still being ridiculously expensive.  Focusing on free or low cost methods, such as publishing marketing articles and press releases, websites appear to be much more cost effective saving you paper brochures and product inventory.  New catalogues, pricelists, current promotions and marketing incentives can be now updated at the speed of light, without wasting time or resources.

Handle the Competition

Finding a proper way to handle the competition is one of the strongest reasons why your business definitely needs a website.  Since bottom line marketing is: ‘make it easy for customer to do business with you’, it is then pure logic: if you have a website, more prospects will find your business.  Customers already knowing your business and searching for it online will be inclined to go to the competition if they cannot find information about your activity over the internet. If afraid of losing customers who might have preferred your services had you publicized them better, build your website now.

Ensure 24/7 access to your business – your clients deserve it

By offering your clients constant access to your website, you reward them for their loyalty. Providing a 24/7 access to information about your business, you prove them your liability and immaculate service.  Your business office may be closed overnight, but your website stays ever reachable to all, marketing your brand and offers.

Answer Frequently Asked Questions

Answering tons of questions on a daily basis can be a great waste of money and time.  A thoughtfully selected list of Frequently Asked Questions (FAQs), posted on a website, can optimise the process and reduce the stream of repetitive questions so your Customer Support department can devote all the efforts to the clients.

Let’s top it off – if you are a small business owner and still missing a website to show your professional showcase to the world, don’t wait anymore!  You need a fast and trustworthy solution.  Here at The Web Design Shed, we can assist you in achieving all of these goals. The image of your business is in your hands.

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