SEO @ The Web Design Shed

SEO word collage

Search engine optimisation (SEO)

SEO is the process of affecting the visibility of a website in a search engine’s “natural” or un-paid (“organic”) search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers a number of figures: How search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website involves editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Compete With The Big Boys

Even if you’re running a business from a spare bedroom in a rented property, the advances in the internet mean that you can take away customers from massive brands and take them as your own. It’s just a case of getting in front of your target market. If you have high ambitions, SEO could be the tool you need to reach them.

Cost Effective Ways To Advertise

SEO doesn’t have to be massively expensive. Yes, you’ll have to make a decent investment if you want an expert professional, but they can make you much more money than you’ll part with.

Manage Your Online Reputation

Whether or not you’re aware of it, conversations are probably already happening online about your business. When you launch an SEO campaign, you’re ensuring that people find your official information when they search for you, and don’t just get lost in a sea of reviews.

Reach New Markets

You might be operating from Dublin, but there’s no reason why you can’t sell to people in Australia. You just need to reach them. With SEO, this becomes a valid possibility. In many ways, online marketing is entirely transforming the world of business.

Improve Your Website’s Usability

Internet users are notoriously impatient, and if your website doesn’t offer them a high quality experience, they’ll be off to your competitors. When you’re working with us here at The Web Design Shed, we’ll advise you on how to make your site as accessible as possible.

Build Trust

People trust Google. If your website is appearing on the first page of a search, they’re likely to trust you also. In the days of e-commerce, this is absolutely essential. You could be just about anyone, so you need to take every opportunity to prove how trustworthy you are.

Increase Traffic To Your Website

Having a website is pretty pointless if you aren’t driving traffic to it. If people can’t see what you’re selling, they quite simply can’t buy it or even enquire about it. A good website is a wise investment, but only if you’re going to promote it. SEO is one of the most effective ways to do this.

Stop your Competitors Beating You

If your competitors aren’t already using SEO as part of their marketing mix, you can safely assume that they soon will be. And when they do, they’ll be taking customers from directly under your nose. Make sure that you get in there first and get the top search engine results for yourself!

Access To Customer Data

When you start an SEO campaign, you’ll have access to all kinds of wonderful data that can really drive your business forward. You’ll find out what your customers are searching for online, and this sort of data is invaluable to your business, and could give you the competitive edge you need.

Results Are Permanent

When you use a traditional form of advertising such as space in newspapers, the results will only last for a short period of time. But when you use SEO, you’ll continue to appear in the search results for long after you’ve finished your campaign. Of course, it’s wise to make your campaigns an ongoing commitment if you want to keep seeing the best results possible, but you won’t lose your rankings overnight if you don’t.

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